Interserve UK.

The Problem

Interserve UK required a complete refresh of their visual identity, prompted by changes within the wider international organisation. This wasn't limited to digital - they needed a unified design approach that would carry through to print materials as well, creating a consistent and recognisable brand across all channels.

Their online presence was also fragmented, with separate websites for their main content and e-commerce, leading to a disjointed user experience. They wanted to consolidate these into a single, coherent platform. The existing site was not mobile-friendly, lacked visual representation of the global nature of their work, and didn't reflect the diversity of the people and communities they support.

On the functional side, they were also looking for a more streamlined donation process and tighter integration with their existing CRM to improve efficiency and reporting.

The Solution

We developed a new visual identity that aligned with Interserve's international branding while giving the UK branch a clear, distinctive voice. The new design incorporated hand-drawn elements and warm, human visuals to reflect the organisation’s grassroots work and cultural diversity. This refreshed look extended beyond the website, with a full suite of print materials - including stationery, brochures, and banners to ensure consistency across every channel.

The website was rebuilt from the ground up in WordPress, combining their main content and online shop into a single, user-friendly platform. It was also integrated with their existing CRM and chosen payment provider, streamlining donations and supporter engagement. The result is a modern, flexible site that not only looks the part but works harder for the organisation behind it.