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CASE Study
The previous BMS World Mission website, built on WordPress, had become slow and bloated over time. It relied on a patchwork of plugins to deliver key functionality, which introduced technical overhead and made the site harder to maintain as well as very slow. The structure of the site had also grown disorganised, making it difficult for users to find what they needed - especially when it came to locating resources, which were scattered and poorly categorised.
The core audience included many older users, and they often struggled with the complexity of the navigation. There were also accessibility issues, including low contrast and small text sizes, which made the experience less inclusive. The site no longer supported the organisation’s goals - it needed to be faster, simpler, and far easier to use.
We began with in-depth research to understand both the charity's goals and the needs of its supporters. Early user testing focused on real-world scenarios including donating, finding resources, and connecting with mission workers. These sessions highlighted key usability issues, which we addressed throughout the design process.
The new site features a refreshed layout with a clearer structure, making content easier to navigate. We introduced flexible visual components to strengthen the brand and add visual consistency across pages. Accessibility improvements were also a priority - including better contrast, more legible typography, and increased default font sizes.
We built the site using Statamic for its flexibility and performance, alongside a number of bespoke features and third-party integrations. A final round of user testing confirmed that the major pain points had been resolved, improving overall usability and satisfaction.
Highlights:
User-tested design informed by real-world journeys
Custom Statamic build with bespoke functionality and integrations
Improved accessibility and font scaling for an older user base
Flexible video elements and refreshed structure to support content goals
Since launch, the new website has shown clear improvements in performance, usability, and engagement. Visitors are staying longer, interacting more, and finding it easier to complete key actions like donating or accessing resources.
Online giving is up 10%
Resource downloads are up 33%
Average Engagement time is up almost 60%
You can view this project at bmsworldmission.org
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