YMCA Bedfordshire approached us looking for a brand refresh. This was evolution, not revolution.
YMCA Bedfordshire approached us as they realised they were in need of a brand refresh. Over the years their visual identity had become a bit fragmented and stale and they wanted to better reflect their young and vibrant brand better. They had a number of sub brands that didn't feel part of the same family and there website was in need of a refresh.
Right at the heart of the YMCA brand are the values "Mind, Body and Spirit" This is represented in with the red triangle, It was important to YMCA Bedfordshire to keep this at the core of their brand and visual identity.