1) You are embarrassed to tell people about your site?
If you have ever had a doubt or hesitated in giving that potential new client your url or telling them about your site, you could quite possibly fit into this category. Your site should be your pride and joy, the window to your business or organisation. It should be a celebration of all the great things you do or have done and it should probably be at the forefront of your broader marketing efforts. Whatever the purpose of your site is, you should be proud of your site and look to promote it and show it off at every opportunity. There are a few reasons why you might be embarrassed about your site. Maybe the content is 6 months out of date, or maybe the design is dated or there are lots of broken links or functionality. Whatever it is, if there is anything about your site that you aren’t proud of you should look to fix it!
2) Your site is not mobile responsive.
If you are not sure what we mean by this, check out our blog “What is responsive design”. Responsive design has been around for a long time now, and there are thousands of blog posts available on the subject, but I still visit plenty of sites that have yet to embrace different screen sizes. If you have any analytical software linked to your site you should be able to get some stats as to the percentage of your visits that are from mobiles and tablets and if your site is not mobile friendly the experience of those visitors is going to be severally hampered. Making sure your content in presented perfectly across all screen sizes must be considered essential.
3) Your site lacks purpose and goals
We have written quite extensive blog posts in planning websites which included setting targets and goals. If you are not sure what you are trying to achieve with your website you have nothing to measure its success against. We have said it plenty of times before, but a website should be part of an overall, larger marketing strategy.
4) Your website is not yielding any fruit
You may have goals set for your site but if it isn’t achieving any of them it really isn’t working for you. For example if you want to use your site to attract new potential customers to sign up to you mailing list but nobody is you should be revisiting and reviewing why this is the case. Your analytics might be able to help shed some light on the issues, but they could be anything from lack of ‘call to actions’ misleading content, lack of incentives or poor navigation. Whatever the goals, your site should be baring some fruit.
5) Your site doesn’t reflect your brand
As I mentioned earlier, in most cases your website is a window into your business, an opportunity to show off what you do and why you are great. if you site doesn’t reflect who you are and what makes you tick then you are at best missing a trick. Using bad stock photography or generic Wordpress themes can often distort your brand and when you are trying to stand out in a competitive markets, your brand is really important.
6) Your content is out of date
What I mean by this is your content is now incorrect, or misleading, perhaps you site lists services you no longer provide, or maybe advice that is no longer as relevant as it once was. Out of date content can damage your brand and cause potential custom to look elsewhere.
So what can you do about it?
The first place to look is your current CMS. You should be able to make a few quick fixes, for example, updating your content and making sure your site is reflecting your brand in its images, and tone of language. This might not fix all your brand issues, but should at least help. You should be able to fix any technical errors like broken links as well as removing any incorrect content. Although your CMS should be give you control over content and images, you might struggle to make any major design and layout changes and you almost certainly wont be able to make your site responsive without getting your hands dirty in code. This is where you may need help from a web designer. Remember that any changes you make to your design, functionality and content should be inline with your marketing goals and its success should be well defined and measurable.
Your website should be one of your primary marketing tools - an asset you really show off and be proud of. It should reflect you and your brand and be the starting point for many of your potential customers. Get your website up to speed today!